The Psychological Benefits of Giving and Receiving Corporate Gifts

The Psychological Benefits of Giving and Receiving Corporate Gifts There’s a wonderful moment when you receive an unanticipated gift—the expectation, the wonder, the child-like happiness that fills your heart. No matter who you are, where you come from, or what language you speak — this is a global human experience. Gifts make everyone happy and content.

A ritual as old as time, gift-giving is an activity that has shaped traditions for centuries. But why do we present gifts? And do they work? Receiving gifts does wonders.

The Psychological Benefits of Giving and Receiving Corporate Gifts

We’re so glad that you want answers to your queries! Join Gift Me Up as we go further into the psychology of corporate gift-giving — we will get to know the science, untangle the motivations, and uncover its effect on our connections. In this blog, we’re particularly focusing on gifting in professional settings and how it impacts business connections and outcomes.

Why Do We Present Gifts?

Gift-giving is an activity deeply established in human culture, lasting for thousands of years and throughout cultures and traditions of all kinds. It’s not unknown that gift-giving is beneficial for us — both mentally and socially!

As far as what inspires us to want to present (or receive) a gift, there are dosens of psychological theories and concepts. Have a look at a few:

  • Altruism

When organisations give gifts, they experience a sense of accomplishment and well-being, while strengthening their connection with the recipient.

  • Reciprocity

When an individual receives a gift, they feel compelled to reciprocate the gesture in a way — which assists them in maintaining balance and harmony.

  • Impression Management

Gift-giving can be used as an approach to build our image and create a positive insight into ourselves in the eyes of our recipients.

  • Relationship Maintenance

Gifts are robust tools for expressing emotions — they can serve as substantial symptoms of appreciation and are impactful in helping us maintain significant relationships.

Tips for Creating a Positive Gift-Giving Experience

  • Physical Gifts > Digital Gifts

People value things they can see and touch almost 30% more than things they can only see. When possible, give your recipient a physical gift — it provides a much more meaningful and memorable experience for the recipient.

  • Use the Element of Surprise

Unexpected gifts evoke a stronger emotional response. The element of surprise triggers a combination of emotions such as joy, excitement, and gratitude, which can enhance the overall gift-giving experience.

  • Create an Experience

Research has shown that gifts that are designed around a specific experience can bring you and the recipient closer — even if you don’t directly experience the gift with your recipient.

How Gifts Influence Business Outcomes

In our personal lives, gift-giving often comes organically. We present gifts to our loved ones to convey appreciation, commemorate specific occasions, or as a way to express that we are thinking of them.

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But, corporate gifting is a different ball game. While the thought is still to express appreciation and make bonds with others, there are particular corporate gifting dos and don’ts to go through that are remarkable to a professional setting.

Whether it’s client gifting, employee gifting or gifting to business associates — gifting in the corporate world is particularly more of a planned move to establish relationships and keep the business wheel spinning effectively.

So, do gifts work? How does gift-giving impact business outcomes?

1.    Gifts and Reciprocity

How are individuals manipulated to make decisions in the first place? Individuals are influenced by the Principles of Persuasion — particularly, the concept of reciprocity.

Reciprocity alludes to the idea that when an organisation does something for us or presents us with something, we feel compelled to return the favour. This is specifically true for gift-giving — we are constitutive to react positively to a gift, even if we didn’t ask for it — or even want it! We impulsively feel indebted to the giver, regardless.

This is what makes gifting such a robust business tool! By presenting something valuable upfront, such as free resources or gifts, organisations can craft a feeling of goodwill and indebtedness in their recipients, making them more likely to show their gratitude to the business in return — whether it’s through purchases, loyalty, or referrals.

2.    Gifts Improve Cooperation

Gift-giving can seriously work remarkably in improving cooperation, developing social bonds, and encouraging behavioural performance in social settings.

They regard this as “the gift effect” — basically, their gifting knowledge explains that small gestures of kindness and indulgence can have a durable, positive influence in establishing a harmonious and fruitful social ambience.

Given that robust connections and cooperation are critical for success, this research recommends meaningful gifting is significant for encouraging meaningful relationships— leading to long-lasting, win-win business connections!

So, next time you’re thinking about making those relationships shine, think of showering some meaningful corporate gifts into the mix. You’ll be surprised at the influence it has!

3.    Gifts and Appreciation

Did you know that organisations that have a robust culture rooted in gratitude earn four times the yearly revenue of their rivals? And what better approach to convey to your clients and employees that you value them than with a remarkable gift?

It’s a no-brainer: when organisations show real appreciation to their clients, it makes them stay with the organisation, keeps them coming back for more, and they even share the word with their kin. And when employees feel valued, they become super involved and motivated — spreading positive vibes all around!

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Plus, research has shown that achieving a gift can generate feelings of gratitude, an emotion that impacts the brain associated with award and social cognition. This results in a positive feedback loop that strengthens social bonds and inspires further prosocial behaviours — like teamwork and cooperation!

Maximising the Psychological Impact of Corporate Gifts on Business Partnerships

In the world of business, corporate gifts have long been used as a strategic tool to enhance partnerships and foster stronger relationships. However, the true power of corporate gifts lies not in their material value, but in their psychological impact on the recipient. When chosen thoughtfully and presented with sincerity, corporate gifts have the potential to create a lasting impression, build trust, and even shape the perception of a brand.

One of the key ways in which corporate gifts maximise their psychological impact is through the principle of reciprocity. When a business partner receives a thoughtful gift, they are more likely to feel a sense of indebtedness and reciprocity towards the giver. This psychological principle taps into our innate desire to reciprocate acts of kindness and creates a positive cycle of give-and-take within the business relationship. By leveraging this principle, companies can strengthen the emotional connection with their partners and foster a sense of loyalty and goodwill beyond the partnership’s transactional nature.

Understanding the Psychology of Giving Gifts Through Gift Me Up

Gift-giving is rooted in a blend of psychology and tradition, and it’s manifested to have a BIG effect on personal connections and even professional dynamics.

As we mentioned throughout this blog post, there are a lot of encouraging factors behind gift-giving: from altruism to reciprocity to handling our social image — all of them play a role in establishing our strong social connections.

What’s even more captivating is the impact that giving and receiving gifts have on our brain—relieving chemicals that generate positive emotions and make us feel physically and mentally good! And these robust emotional responses impact our behaviours even more than we realise.

In the corporate world, gift-giving can be a robust tool! By acknowledging the psychology of gifting, organisations can leverage gifts to encourage cooperation, inspire the customer journey, strengthen connection with employees, and ultimately, attain stronger business outcomes.

All that is to say, gifts have come out of their importance in almost all aspects of our lives: culturally, socially, professionally, and emotionally. After all, gift-giving is a global experience.

By acknowledging the psychology of gift-giving, we can value how gifts are a pipeline for emotions, an approach to creating lasting memories, and a connection that strengthens the relationships between us all.

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FAQs on The Psychological Benefits of Giving and Receiving Corporate Gifts

Question 1. Why is it important to give gifts?

Answer. It is important to give gifts as it enhances relationships with the recipients, shows appreciation to them, and maintains a healthy and positive work environment. Gift-giving is an activity deeply established in human culture, lasting for thousands of years and throughout cultures and traditions of all kinds. It’s not unknown that gift-giving is beneficial for us — both mentally and socially!

Plus, research has shown that achieving a gift can generate feelings of gratitude, an emotion that impacts the brain associated with award and social cognition. This results in a positive feedback loop that strengthens social bonds and inspires further prosocial behaviours — like teamwork and cooperation!

Gifts are robust tools for expressing emotions — they can serve as substantial symptoms of appreciation and are impactful in helping us maintain significant relationships.

Question 2. What is the role of corporate gifts in business partnerships?

Answer. Corporate gifts play a significant role in building and maintaining strong business partnerships. They can help foster goodwill, enhance loyalty, and strengthen relationships between companies.

Question 3. How does reciprocity play a part in corporate gift-giving?

Answer. Reciprocity is a powerful psychological principle where individuals feel obligated to return a favour or gift. By giving thoughtful corporate gifts, companies can tap into this principle and potentially receive reciprocation in the form of increased business or loyalty.

Question 4. Can corporate gifts help build trust and loyalty?

Answer. Yes, thoughtful corporate gifts can help build trust and loyalty between business partners. When companies go above and beyond to show appreciation through gifts, it can create a positive impression and strengthen the bond between them.

Question 5. Do corporate gifts influence the perceived value and appreciation of a business relationship?

Answer. Yes, corporate gifts can have a significant impact on how business partners perceive the value and appreciate the relationship. Well-chosen gifts can communicate the importance of the partnership and enhance overall satisfaction.

Question 6. What are the psychological effects of corporate gifts on business relationships?

Answer. Corporate gifts can have various psychological effects on business relationships. They can create positive emotions, foster a sense of belonging, and enhance the overall satisfaction and commitment to the partnership.

Question 7. How do corporate gifts impact brand perception?

Answer. Corporate gifts can influence how business partners perceive a company’s brand. If the gifts are thoughtful and align with the brand’s values, they can enhance the perceived image and reputation of the company.